Casper Sleepers
when people started getting tired of hustle culture, we offered a side gig they could do with their eyes closed - by making sleep an official job at Casper.
what happened next?
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over 3000 applicants
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135 Million organic impressions across social platforms
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6.5 Billion total impressions
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100% brand search increase
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2 Cannes Lions Shortlists & 6 One Show Shortlists
Role | creator
ACD art | Molly Johnson
ACD copy | Evan Elberson
GCD | Katherine Obrien & Jackie Blaze
ECD | Nadia Kamran
CCO | Rob Lenois
Casper Snorecore
our culture’s newfound love of comfy sleepwear often conflicts with an equally growing interest in high fashion. But who’s to say they have to be mutually exclusive? Casper will make sleep the hottest new lifestyle trend by bringing Snoozewear™ into the upper echelons of the fashion world.
from one organic short form video to:
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NYFW long-form youtube video sneaking into a NYFW show
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30s TVC during the 2023 Oscars E! News red carpet
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garnering $6k in robe sales
Role | senior creator, editor, talent
ACD art | Molly Johnson
ACD copy | Evan Elberson
GCDs | Katherine Obrien & Jackie Blaze
Sleepy Fails
nothing makes us appreciate good sleep more than catching how dysfunctional we are without it.
Casper helps awaken and reward people’s love of sleep by bringing playful attention to the silly sleepy mistakes we all relate to.
what happened next?:
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43k Organic impressions
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6 Million total impressions
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11.4k Engagements
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305 Sweepstakes entries
Role | senior creator, designer, talent
CCA | Danny Chamberlain
ACD art | Molly Johnson
ACD copy | Evan Elberson
GCD | Jackie Blaze