top of page
return
Unbottled
Influencer social series to promote JCPenney's fragrance collection.
The success: The influencer fragrance series aimed to reposition the JCPenney beauty aisle and attract new audiences by featuring national fragrance brands. The campaign successfully reached new audiences (especially with collab post) and boosted engagements (+13% vs. BM). The higher engagement highlights the value of resonant, familiar talent, as evidenced by positive comments on the collaboration.
Across 4 Social Channels:
Total Posts
30
Total Impressions
357k
Total Engagements
5k
1.38% ENG/POST (+13% vs. BM)
organic social
Organic Social - Always On
bottom of page